User Research & Validation
Strategic foundations lead to better outcomes
User research & validation
Our process begins with thorough user research—uncovering broad and specific audience needs through a mix of qualitative and quantitative methods.
What, Why & How
Get clear insights into target audience goals and pain points, determining key challenges and needs to inform a better product.
A/B Testing
Drawing from years of experience in building products for people, we can design tests that specifically explore what appeals most to your customers.
User Interviews
Our approach includes more personalised user interviews and focus groups to go deeper on broad patterns discovered in the initial user testing stages.
Comprehensive Report
Every research activity informs a comprehensive set of recommendations and specs, suitable for project stakeholders at every organisational level.
Diverse user research and testing
Our team employs a diverse and bespoke selection of quantitative and qualitative research methods, tailored to the needs of your project. This may include user interviews, surveys, stakeholder workshops, focus groups, and data analysis in the early discovery stages, followed by usability testing, concept testing, card sorting, and more at key implementation milestones.
Design an intuitive product experience
Data informs every design decision we make, a vital strategy when creating eCommerce websites, functional webapps, and conversion-focused journeys like signups, enrolments and checkouts. Using validation methods such as tree testing, targeted A/B testing, and usability testing, we can determine the clearest and most intuitive user workflows for your audience.
Meaningful data analysis and reporting
We can prepare a report of our research findings, written to suit the requirements of your project, stakeholders and organisation. Most of our clients request design concepts, complemented by supporting insights and statistics, but our team can also provide a comprehensive review and analysis, with a full best-practice list of recommendations.
Rewarding partnerships
Behind every best-in-class product is a collaborative agency–client partnership. With an in-house team of strategists, designers, developers and project managers, we can offer diverse perspectives, seamless end results, and a truly collaborative process, no matter what industry you’re in.
- TotalHealthDentalCare
- Coral
- Honeydu
- SocietyOne
- GoldenDao
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