Our Process
A thoughtful process for building impactful digital experiences
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Remarkable digital experiences
We focus on what we do best: For more than 6 years, we've been imagining, crafting, and launching inspiring work on the web.
Discovery Phase
Discovery Phase blends strategy, research, and data analysis to deeply understand your business, users, and goals — shaping a clear plan for structure, functionality, and user experience.
Content and SEO
We craft content that aligns with your brand voice and user needs, while our SEO audits and strategies ensure your site ranks high on search engines — from launch to ongoing growth.
Creative and User Interface (UI)
We design engaging, user-friendly interfaces through high-fidelity wireframes, brand-aligned UI, and interactive prototypes — ensuring a seamless and visually compelling user experience.
Website Development
Our developers bring your site to life with clean code, responsive design, CMS setup, third-party integrations, and rigorous testing — ensuring fast performance, cross-device compatibility, and a smooth user experience.
Website Launch
As launch nears, we ensure everything runs smoothly with final SEO checks, analytics setup, client training, and two weeks of post-launch bug support setting you up for success from day one.
Website Maintenance
Website maintenance includes CMS updates, security checks, and backups — keeping your site safe, smooth, and ready for anything.
Website Evaluation and Improvement
Website is never truly finished — we review performance at 3 and 6 months post-launch, analyze conversions, boost SEO with link building, and plan ongoing improvements to keep your site growing and evolving.
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Discovery Phase
Research & Analysis – We assess business needs, conduct competitor and user research, review analytics, and evaluate conversions using tools like Google Analytics, Crazy Egg, and FullStory.
User Experience Planning – We create user personas, review site goals, map user journeys, and develop sitemaps and low-fidelity wireframes to shape the structure and flow.
Technical Requirements – We define key functionality and document everything in a clear technical specification to guide the website build.
Content and SEO
Content review – We assess messaging, tone, and media balance to ensure your content tells a clear brand story.
Content plan creation – We collaborate with clients or stakeholders to write and structure effective content that supports design and brand goals.
SEO audit and strategy – Using tools like SEMRush and Google Webmasters, we audit current rankings and create a launch and long-term SEO plan covering site audits, content, and link building.
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Creative and User Interface (UI)
High fidelity wireframes – We build detailed layouts with fonts, buttons, and spacing to visualize structure before applying visuals.
UX and UI design – We apply brand guidelines and optimize user journeys using visuals, animations, and intuitive design.
Prototypes and mockups – With clickable prototypes and animated previews, we refine interactions and collaborate closely with clients for feedback.
Website Development
Version control & hosting – We use GitHub for collaboration and Google Cloud with Nginx for fast, secure hosting.
CMS, database & integrations – We set up WordPress or Laravel, create custom fields, and integrate plugins or CRMs like HubSpot and Salesforce.
Testing & optimisation – We optimise code, ensure responsive design, test across devices, and complete two feedback rounds before launch.
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Website Launch
Final SEO and tracking – We run audits and install tools like Google Analytics and Audience Tracker for performance insights.
Client training – We provide hands-on CMS training and a user-friendly manual for easy content updates.
Post-launch support – Includes two weeks of free bug tracking to ensure a smooth transition.
Website Maintenance
CMS & plugin updates – Regular updates keep your site secure and prevent vulnerabilities.
Security checks – We run routine scans using tools like Securi to detect and block threats.
Backups – Local backups are created to safely restore your site if needed.
Bug reporting – Clients can report issues through our bug tracker for quick resolution.
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Website Evaluation and Improvement
Performance analysis – We review site behavior using tools like FullStory and LookBack.
Conversion review – We assess key actions and optimize underperforming areas.
Link building – Ongoing SEO is supported through blog content and outreach strategies.
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